In-depth analyses of how language and culture shape business strategies and consumer perception across various industries.
Case Studies
Despite Squid Game's international success, the VIPs' awkward dialogue has consistently thrown off English-speaking viewers, an immersion-thwarting problem that has persisted into Season 3. Reddit users frequently described the VIP scenes as sounding like English lessons or AI voiceovers. And across internet forums people have reported that,
Case Studies
Walk into any Starbucks, and you'll speak English, but with a slight twist. Want a small drink? That's a Tall. Medium? That's Grande. Large? Venti. As America's largest coffeehouse, Starbucks confuses countless customers with a bizarre sizing system. Here's a
Case Studies
Most Gen Z and Millennial Americans have fond memories of the Pokémon franchise and its games, cards, and other merchandise. This monumental impact stems from Pokémon's position as the largest media franchise in the world, with an estimated total revenue of nearly $100 billion. Reaching this success, however,
Case Studies
For many consumers, an expensive designer purchase is the ultimate way to signal their status. These brands are powerful symbols of wealth and success, leveraging long histories of prestige and linguistic exclusivity to attract aspirational consumers eager to prove their worth. It's well-known that these brands succeed primarily
Case Studies
Round1, a Japanese entertainment arcade chain, is rapidly expanding into the United States. The company has 100 stores in Japan and 50 open or planned locations in the United States. Round1 resembles Dave & Buster's and other competitors, but it has one key differentiator: its Japanese roots, right