Breaking down the fundamental linguistic concepts and theories with applications to professional communication and strategy.
Lexicon
Across language barriers today, many interactions take place in English, even when no one involved is a native speaker. This trend emerged because English is often used as a lingua franca: a shared language for speakers who don't share a native tongue. But how does a language become
Lexicon
Here's a little thought experiment: You're at a luxury store and the sales associates, like always, are a bit too vague. They lead you into a room and give you two designer bags to check out: The "Bouba" or the "Kiki". Which
Lexicon
Ever wonder why some emails feel unnecessarily verbose, filled with phrases like "If it isn't an issue, could we possibly..." or "I'd be so happy to..."? Well, these common extra words may just be an example of the concept of a face